A study by the Pew Research Center reports 70% of Internet users watch video clips. This makes online video viewership bigger than blogging or social networking. And, this trend is increasing.
As connectivity and ease of entry continue to exponentially grow, B2B and B2C video marketing has returned to its 1980s – mid 1990s heyday as a powerful communication tactic. Now, however, you have the enhanced ability to reach and measure key audiences in the office, home, hotel room – or stuck in the airport Twilight Zone between the TSA pat down and the Cinnabon counter. No VHS tapes or DVDs required.
Ready to go video? Major marketing rules still apply:
Engage: Yes, your new iPhone shoots HD video, but does that make you ready to sit in the director’s chair? In most cases, no. Be sure to budget for professional photography, design, editing and scriptwriting that attracts and holds the viewer’s attention and does your marketing objectives justice. A strategic plan of simple talking head, video blog or testimonial entries can also be a powerful approach to engage. Knowing your audience and objectives is key here.
Say Something Valuable: Keep your content relevant, useful and to the point. Will you be able to prompt a phone call or visit to your website for more information or to schedule a meeting?
Get Found: Go where the people are. Use established video portals such as YouTube, Vimeo and blip.tv. Integrate into your email and social media efforts. Collect and analyze metrics accordingly.
Get Started: Contact Concentrek Group to learn more about successfully adding video to your marketing mix.
